Conversion Rate Optimization (CRO) Manager

Job Description

Who We Are:

At AuditBoard we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to delight our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved auditing, risk, and compliance platform by our customers. This is how we have become one of the 100 fastest-growing tech companies in North America for the second year in a row as ranked by Deloitte!  

AuditBoard transforms how audit, risk, and compliance professionals manage today’s dynamic risk landscape with a modern, connected platform that engages the front lines, surfaces the risks that matter, and drives better strategic decision-making. More than 30% of the Fortune 500, including 6 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: AuditBoard is top-rated on G2.com and Gartner Peer Insights.

Why This Role is Exciting:

As the Conversion Rate Optimization (CRO) Manager of our website and related organic demand generation programs, you will be responsible for leading the organic demand generation strategy and execution of content-driven organic initiatives to acquire new AuditBoard customers efficiently and at scale. Our ideal candidate is both analytical and creative. You are a natural problem solver with a passion for driving toward key metrics and uncovering new opportunities to maximize inbound traffic and engagement. 

To succeed in this role, you’ll need to approach organic demand generation with a business performance mindset, and be comfortable prioritizing competing objectives, running A/B tests, and measuring conversion metrics. You’ll also need to bring a lot of SEO experience, know-how, and passion to the table.

Attributes for a Successful Candidate:

Primary Responsibilities:

  • Conversion Rate Optimization of our website, pay per click pages
  • Growth hacking
  • Drive growth with organic demand generation
  • Exceed organic lead generation goals
  • Skillfully project managing website development and expansion
  • Define, prioritize, and lead conversion rate optimization initiatives to achieve statistically sound results and influence customer insights, marketing efficiency and business growth.
  • Help clients create and implement a roadmap and game plan for implementing, configuring, and using research, design, UX, data and technology to support CRO initiatives, buy-in and investment across the organization.
  • Acquisition / top-of-funnel: Advise and execute on messaging and audience targeting on social media, blogs, ads, SEO and SEM. Work with Demand Generation to optimize conversions on CTAs, lead gen forms, and landing pages.
  • Drive a cross-functional team of writers & engineers to improve organic discoverability of AuditBoard and turn SEO into a powerful acquisition engine.
  • Understanding our prospective customers and optimizing their website experience.
  • Maniacally monitoring, and continuously testing and improving organic lead conversion.
  • Crunching the numbers and preparing executive reports on organic lead generation, A/B test results, and website traffic.
  • Manage external SEO partners to continue to drive performance and results
  • Build out a content marketing strategy that will utilize existing content as well as produce new content to reach and convert new customers
  • Become the owner of AuditBoard.com to lead continuous improvement experimentation efforts
  • Stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies.

Experience

  • 3+ years of Conversion Rate Optimization
  • 3+ years of SEO experience.
  • 4-6 years of marketing experience in a fast-paced tech environment.
  • BS or BA degree. 
  • Data-driven. You love to dig into the data to understand trends, generate hypotheses, and scale successful findings.
  • Strong project management skills. 
  • Creative. You collaborate well with design teams and get excited about trying new ideas.
  • Organized and accountable. You have very high attention to detail and are quick to follow up and follow through.
  • Experience working with BI and SEO tools including: Looker, SEMRush, Ahrefs, Conductor, Wordpress, Google Analytics, and Google Webmaster tools.
  • Strong verbal and writing/grammatical skills. You have the innate ability to present information and ideas logically and clearly.
  • Ambitious. You are eager to make an impact at AuditBoard. You are flexible and effective at dealing with changes in direction or priority.
  • Proactive. You take the initiative to tackle problems and look for opportunities to improve projects and processes.
  • Experience coordinating site content creation across a team of contributors
  • Proficiency managing requests and expectations from multiple stakeholders
  • Experience tracking and optimizing website conversion metrics
  • Expertise designing A/B tests and evaluating results
  • HTML/CSS proficiency
  • Experience measuring outcomes in Salesforce
  • Fluency in Microsoft Excel or Google Sheets

Perks:

  • You’ll be launching a career at one of the fastest-growing SaaS companies in North America!
  • Hybrid/Remote work environment
  • Lunch and snacks when you are in the office
  • Unlimited PTO
  • LYBL! Live your best life! $200 a month to spend on anything that enhances your life.  
  • Celebrate your birthday with the day off
  • Charitable giving - get paid to volunteer for a day
  • All the traditional goodies….health, dental, vision, PTO, holidays
  • Stock options
  • Bonus program
  • 401k to save for your future
  • Fun company and team outings!