Content Marketing Manager

Why This Role is Exciting

We are looking for a talented and driven Content Marketing Manager to join our award-winning content team. This marketing professional will be responsible for creating high-quality thought leadership content that provides exceptional value for the professions we serve. The topics covered by our content marketing program include some of the most pressing risks facing enterprises today, including cybersecurity, fraud, ESG, and more.

The successful candidate for this role will have a storyteller’s ability to communicate complex subjects in an engaging and clear manner, combined with a journalist’s drive to dig deep, seek the truth, and surface fresh insights that draw in readers.

Key Responsibilities

• Ideate and write high-quality content, including blog posts, thought leadership articles, ebooks, guides, case studies, and research reports.
• Collaborate across functions to amplify awareness of our content inside and outside the organization.
• Manage editorial calendar and ensure deadlines are met.
• Edit, proofread, and improve content marketing materials.
• Employ SEO best practices to drive organic web traffic. 
• Analyze web traffic metrics and adjust tactics as needed. 
• Analyze feedback and generate ideas to increase reader engagement.

Attributes for a Successful Candidate

• Proven success in a prior content marketing or journalist role.
• Outstanding writing and communication skills. 
• A journalistic mindset with a high curiosity level and thirst for research.
• Proficiency in content management software.
• Understanding of web publishing requirements.
• Expertise in SEO and web traffic metrics analysis. 
• Project management skills and superior attention to detail.
• Degree or equivalent experience in Marketing, Journalism, or other relevant fields.